The challenge
Tubik Studio — an award-winning UX & branding agency — ran its content on a separate subdomain: blog.tubikstudio.com (WordPress), while the main site lived on tubikstudio.com (Webflow). Years of editorial work and backlinks were building authority on the subdomain instead of the domain that needed to rank and convert. The goal: consolidate that equity onto the main domain by serving the blog from tubikstudio.com/blog — without breaking a single URL.
Service: Technical SEO, Migration
Stack: WordPress + Webflow, reverse proxy
Time to result: ~2 weeks
What we did
We served the WordPress blog under the main domain using a reverse-proxy setup, so blog.tubikstudio.com content resolves at tubikstudio.com/blog. The hard part isn’t the proxy — it’s everything around it:
- Mapped every blog URL to its new path and set clean 301 redirects (a full redirect workbook of 2,700+ URLs across a handful of rules)
- Untangled an infrastructure conflict and a redirect loop, then corrected the WordPress
siteurlconfiguration - Tuned the proxy route patterns so the blog rendered correctly under the folder without leaking the old subdomain
- Updated canonicals, internal links and the sitemap to point at the new folder URLs
- Monitored crawling and indexing in Search Console through the cutover to catch issues early
The result
Within roughly two weeks of the cutover, organic visibility climbed sharply as link equity consolidated onto the main domain. The organic-positions chart below shows the jump at the right edge of the timeline.
Organic positions (1–3 and 4–10) climbing immediately after the subdomain-to-folder consolidation. Source: Ahrefs.
Domain overview after the move. Source: Ahrefs.